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Secret Formula

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Since its bubbly debut in an Atlanta soda fountain more than a century ago, Coca-Cola has grown into a $50 billion global enterprise whose trademark is the most recognized and beloved commercial symbol in the world. Allen relates the incredible history of Coca-Cola, chronicling the successes, failures, and controversies surrounding its success. 32 pages of photos.

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Secret Formula
1995, Harper Paperbacks

ISBN-13: 9780887307515

Trade paperback

Secret Formula
1994, HarperCollins Publishers

ISBN-13: 9780887306723

Hardcover

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