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Scientific Advertising for the Fitness Professional

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Scientific Advertising was originally written in the early part of the 20th century. It was the author, Claude Hopkins, who was able to capture a new belief in written form. This new belief is that advertising could and should be a function with limited risk. He demonstrated that real results-oriented advertising and marketing is actually based on established principles and laws. He states that if the marketer respects these laws and principles and undertakes a scientific approach, then positive results are the inevitable ...

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Scientific Advertising for the Fitness Professional
2005, Booksworks

ISBN-13: 9780967780740

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