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Scientific Advertising: In a Digital World

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Scientific Advertising in a Digital World, is based on the popular marketing book "Scientific Advertising" by Claude Hopkins (1928). Hopkins version was written in language of the period, using words which may be unfamiliar or have slightly different meaning than commonly used today. Hopkins is a recommend read by many advertising geniuses than any other advertisement book.

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Scientific Advertising: In a Digital World
2018, Barbara Aun Anderson

ISBN-13: 9780997644920

Trade paperback

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