Scenario Planning: Managing for the Future

by

Scenario planning has received much top-level interest in the corporate sector as a way of realistically assessing the long-term future. Yet seldom are line managers included in initiatives, even though their exposure to customers and competitors means they often pick up subtle signals that are the first alert of changes to the operating environment. By exposing line managers to alternative scenarios, organizations can reduce the risk of ignoring the small environmental changes that are the advance warning for major ...

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Scenario Planning: Managing for the Future
2006, John Wiley & Sons, Chichester, England

ISBN-13: 9780470018811

2nd edition

Hardcover

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