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Scenario Planning


Scenario Planning is a classic work of business strategy. Its clear, inclusive approach to learning from the future distinguishes it from the competition, while its unmatched breadth of case studies make it an essential aid for managers seeking to implement scenario techniques. Key features of the Second Edition include a review of available methods and how to access them, detailed coverage of 'early indicators', and a wealth of new cases including Shell, Morgan Stanley Japan, and Finland's use of climate change scenarios. ...

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Scenario Planning
2014, The Choir Press, Gloucester

ISBN-13: 9781909300545

2nd Revised edition

Trade paperback

Scenario Planning
1998, John Wiley & Sons, Chichester, England

ISBN-13: 9780471977902


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