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Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter

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Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in "Redefining Global Strategy." Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally. In this "semiglobalized" world, ...

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Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter
2007, Harvard Business Review Press, Boston, MA

ISBN-13: 9781591398660

Hardcover

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