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Product Management

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Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.

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Product Management
2004, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072865981

4th edition

Hardcover

Product Management
2004, McGraw Hill Higher Education, London

ISBN-13: 9780071238328

4th edition

Paperback

Product Management
2001, Irwin/McGraw-Hill

ISBN-13: 9780070275492

3rd edition

Hardcover

Product Management
2001, McGraw-Hill Professional

ISBN-13: 9780071122269

3rd edition

Paperback

Product Management
1997, Irwin Professional Publishing, Chicago, IL

ISBN-13: 9780256214390

2nd edition

Unknown binding

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