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Principles of Marketing


Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help you ...

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    eBook iconPDF eBookPrinciples of Marketing (Subscription)
    • Title: Principles of Marketing (Subscription) by Gary T. Armstrong; Gary Armstrong
    • Publisher: Pearson Education (US)
    • Print ISBN: 9780134492513, 013449251X
    • eText ISBN: 9780134461434
    • Edition: 2017 17th edition
    • Format: PDF eBook

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