One Day Sale | Save $20. Get the code »

Preventing Brandslaughter: How to Preserve, Support, and Grow Your Brand Asset Value

by ,

You're either building the brand or killing the brand and nothing is neutral. The brand, as a tangible expression of a top performing culture, comes to life when its elements - including the mission - are taken off the wall and put into daily action at all levels and through all individuals in the organization. This occurs, and is measured through, what David calls "ABI" - the Audit of Brand Integrity - are we living our brand? In this book, Preventing BrandSlaughter, David Corbin outlines, in the form of a parable - the ...

loading
Currently there are no copies available. However, our inventory changes frequently. Please check back soon or try Book Fetch.
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency