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Preventing BrandSlaughter: How to Preserve, Support, and Grow Your Brand Asset Value

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This WALL STREET JOURNAL BEST SELLER shares that 'You're either building the brand or killing the brand and nothing is neutral.' The brand, as a tangible expression of a top performing culture, comes to life when its elements - including the mission - are taken off the wall and put into daily action at all levels and through all individuals in the organization. This occurs, and is measured through, what David calls "ABI" - the Audit of Brand Integrity - are we living our brand? In this book, Preventing BrandSlaughter, David ...

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Preventing BrandSlaughter: How to Preserve, Support, and Grow Your Brand Asset Value
2015, Createspace Independent Publishing Platform

ISBN-13: 9781514725993

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