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Power-Packed Direct Mail: How to Get More Leads and Sales by Mail

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Virtually every business can use direct mail to increase sales and profits. Direct mail can help you sell more of your products or services faster and more profitably than other forms of advertising can - and you don't need a lot of money to get started. In his new book, veteran copywriter and consultant Bob Bly tells you everything you need to produce response-getting sales letters, direct-mail packages, and campaigns. For those new to direct mail or thinking about it for the first time, this book will answer questions, ...

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Power-Packed Direct Mail: How to Get More Leads and Sales by Mail
1996, Henry Holt & Company, New York, NY

ISBN-13: 9780805035063

Trade paperback

Power-Packed Direct Mail: How to Get More Leads and Sales by Mail
1995, Henry Holt & Company, New York, NY

ISBN-13: 9780805035056

Hardcover

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