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Portfolio Management for New Products

by , ,

The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded.

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Portfolio Management for New Products
2002, Basic Books (AZ), Cambridge, MA

ISBN-13: 9780738205144

2nd edition

Hardcover

Portfolio Management for New Products
1998, Addison Wesley Publishing Company, Reading, MA

ISBN-13: 9780201328141

Hardcover

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