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Persuasion: Social Influence and Compliance Gaining

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Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

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Persuasion: Social Influence and Compliance Gaining
2018, Routledge

ISBN-13: 9781138630611

6th edition

Trade paperback

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Persuasion: Social Influence and Compliance Gaining
2018, Routledge

ISBN-13: 9780815358213

6th edition

Hardcover

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