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Permission Marketing: Turning Strangers into Friends and Friends into Customers

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Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the ...

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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
2006, Simon & Schuster, New York

ISBN-13: 9781416526667

Paperback

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
1999, Simon & Schuster, New York, NY

ISBN-13: 9780684856360

Hardcover

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
1999, Simon & Schuster Audio, New York, NY

ISBN-13: 9780743510127

Abridged

Audiobook CD

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
1999, Simon & Schuster Sound Ideas, New York, NY

ISBN-13: 9780671046422

Audiobook cassette

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