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PR!: A Social History of Spin


Based on unexplored and often confidential sources from AT&T, the National Association of Manufacturers, Standard Oil, and other major institutions, this book shows how the art of public relations has molded the "public mind" and warped the contours of American democracy. Beginning during the first World War, the book chronicles the birth pangs and coming of age of the PR culture and explores the ideas that have inspired PR strategies down through the years. 30 photos.

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Pr!: A Social History of Spin
1998, Basic Books

ISBN-13: 9780465061792

Trade paperback

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