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New Products Management

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NEW PRODUCTS MANAGEMENT provides a management approach, with the perspective of marketing. In every organization there is a person or group of persons who are charged with getting new goods and services onto the market. Frequently those people are new product managers, or project managers, or team leaders. They lead a multifunctional group of people, with the perspective of a general manager. NEW PRODUCTS MANAGEMENT, Sixth Edition recognizes the value of the cross-functional team. That team will include representatives from ...

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New Products Management
2019, McGraw-Hill Education

ISBN-13: 9781259911828

Unknown binding

New Products Management
2014, McGraw-Hill Professional

ISBN-13: 9780078029042

11th edition

Hardcover

New Products Management
2011, McGraw Hill Higher Education, London

ISBN-13: 9780071289238

10th edition

Paperback

New Products Management
2010, McGraw-Hill Education, New York, NY

ISBN-13: 9780073404806

10th Revised edition

Hardcover

New Products Management
2005, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072961447

8th Revised edition

Hardcover

New Products Management
2005, McGraw-Hill Professional

ISBN-13: 9780071244336

8th edition

Paperback

New Products Management
2002, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072471632

7th edition

Hardcover

New Products Management
2002, McGraw Hill Higher Education, London

ISBN-13: 9780071151627

7th Revised edition

Paperback

New Products Management
1999, McGraw-Hill Professional

ISBN-13: 9780071175166

6th edition

Paperback

New Products Management
1996, McGraw-Hill Companies, Chicago, IL

ISBN-13: 9780256187786

5th Revised edition

Hardcover

New Products Management
1996, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071144698

International 2 Revised edition

Hardcover

New Products Management
1994, Irwin Professional Publishing

ISBN-13: 9780256121520

4th edition

Hardcover

New Products Management
1990, McGraw-Hill Companies

ISBN-13: 9780256082074

3rd edition

Hardcover

New Products Management
1987, Irwin Professional Publishing, Homewood

ISBN-13: 9780256036411

2nd edition

Hardcover

New products management
1983, R.D. Irwin, Homewood, Ill.

ISBN-13: 9780256028454

Hardcover

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