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Navigating Gendered Terrain: Stereotypes and Strategy in Political Campaigns

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"From the presidential level down, men and women who run for political office confront different electoral realities. In her probing study, Navigating Gendered Terrain, Kelly Dittmar investigates how gender influences the campaign strategy and behavior of candidates today. Concurrently, she shows how candidates' strategic and tactical decisions can influence the gendered nature of campaign institutions. Navigating Gendered Terrain addresses how gender is used to shape how campaigns are waged by influencing insider ...

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Navigating Gendered Terrain: Stereotypes and Strategy in Political Campaigns
2015, Temple University Press

ISBN-13: 9781439911495

Trade paperback

Navigating Gendered Terrain: Stereotypes and Strategy in Political Campaigns
2015, Temple University Press

ISBN-13: 9781439911488

Hardcover

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