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Naked Consumer: How Our Private Lives Become Public Commodities

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Consumer researchers systematically violate our privacy, erode our civil rights, and reinforce class stereotypes. Their second-guessing has produced a business culture that shies away from risk and true innovation. Now a former journalist for The Wall Street Journal turns the tables on the consumer snoops and spies by chronicling this wildly obsessive intrusion.

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Naked Consumer: How Our Private Lives Become Public Commodities
1994, Penguin Books, New York, NY

ISBN-13: 9780140233032

Trade paperback

The Naked Consumer: How Our Private Lives Become Public Commodities
1992, Henry Holt & Company, New York, NY

ISBN-13: 9780805017557

Hardcover

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