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Mylab Marketing with Pearson Etext -- Access Card -- For Principles of Marketing

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For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help ...

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Mylab Marketing with Pearson Etext -- Access Card -- For Principles of Marketing
2020, Pearson

ISBN-13: 9780135766606

18th edition

Hardcover

Mylab Marketing with Pearson Etext -- Access Card -- For Principles of Marketing
2017, Pearson

ISBN-13: 9780134518282

17th edition

Unknown binding

Mylab Marketing with Pearson Etext -- Access Card -- For Principles of Marketing
2015, Pearson

ISBN-13: 9780133862096

16th edition

Unknown binding

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