Weekend Sale | Save $10. Get the code »

alibris logo

Mobile Media and Applications - From Concept to Cash: Successful Service Creation and Launch

by , ,

Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! M obile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic 'how they did it' approach. Combining the authors' technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. ...

loading
  • Book Details
  • Seller
Mobile Media and Applications - From Concept to Cash: Successful Service Creation and Launch
2006, Wiley, Chichester, England

ISBN-13: 9780470017470

Hardcover

Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency