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Minority Influence and Innovation: Antecedents, Processes and Consequences

by ,

Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social control. However, there also exists a 'minority influence', which emerges from a small subsection of the group and is a dynamic force for social change. Minority Influence and Innovation seeks to identify the conditions under which minority ...

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Minority Influence and Innovation: Antecedents, Processes and Consequences
2012, Psychology Press Ltd, Hove

ISBN-13: 9780415650175

Paperback

Minority Influence and Innovation: Antecedents, Processes and Consequences
2009, Psychology Press, Oxford

ISBN-13: 9781841695945

Hardcover

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