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Marketing: The Core w/OLC and Premium Content

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MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package. The Core is more than just a "baby Kerin"; it combines great writing style, currency ...

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Marketing: The Core w/OLC and Premium Content
2006, McGraw-Hill Professional

ISBN-13: 9780071107723

2nd edition

Unknown binding

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