Marketing Strategy, Text and Cases

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Emphasizes teaching students to think and act like marketers. This title presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today - helping students develop a customer-oriented market strategy and market plan.

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Marketing Strategy, Text and Cases
2013, South-Western College Publishing, Florence

ISBN-13: 9781285170435

International ed of 6th revised edition


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