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Marketing

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Offers a thorough overview of essential marketing principles, concepts and strategies. This text takes students beyond the marketing mix, to recognize that in addition (sic) to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing.

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Marketing
2012, Cengage Learning EMEA, London

ISBN-13: 9781408032145

European ed of 6th revised edition

Paperback

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