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Marketing Professional Services, Revised

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In this thoroughly revised and updated resource, the authors make complex professional marketing concepts easy to grasp and ready to put into action. Beginning with an in-depth look at the role of marketing in any profession, they go on to cover the marketing process -- from market analysis and service positioning to creating a promotion mix and implementing the marketing program -- with targeted advice for business, legal, design, and medical professions.

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Marketing Professional Services, Revised
2002, Prentice Hall Press

ISBN-13: 9780735201798

2nd edition


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