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Marketing Paperback W/Powerweb Package

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Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an E-Commerce chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the ...

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Marketing Paperback W/Powerweb Package
2000, Irwin/McGraw-Hill

ISBN-13: 9780072461282

3rd edition

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