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Marketing

by ,

Suitable for students of various backgrounds and interest levels, this title combines an overview of essential marketing principles with a reader-friendly presentation. It offers coverage of marketing strategies and concepts with real-world examples including material on social networking and digital marketing.

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Marketing
2011, South-Western, Mason, OH

ISBN-13: 9780538480567

International ed of 16th revised edition Revised

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Marketing
2004, South Western Educational Publishing, Boston, MA

ISBN-13: 9780618474462

13th edition

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