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Annual Editions is a series of over 65 volumes, each designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. The Annual Editions volumes have a number of common organizational ...

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Marketing
2009, McGraw-Hill Higher Education

ISBN-13: 9780073528526

09/10 edition

Trade paperback

Marketing
1987, McGraw-Hill Companies

ISBN-13: 9780879676810

Trade paperback

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