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Marketing Hrd Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs

by ,

In order to earn the support of employees and decision makers, human resource development (HRD) professionals must actively market their services in the same way marketing specialists promote the organization to external customers. In this book the authors show HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotion to heighten the visibility of HRD, earn employee commitment to programs and ensure not only that programs are cost-effective, but that they ...

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Marketing Hrd Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs
1992, Pfeiffer, San Francisco, CA

ISBN-13: 9781555424022

Hardcover

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