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Marketing Foundations

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Offers an approach to basic marketing concepts and strategies, providing instructors with the flexibility to integrate supplemental resources or activities into their courses. This title highlights topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times, incorporating research and examples throughout.

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Marketing Foundations
2010, South-Western, Mason, OH

ISBN-13: 9780538756372

International ed of 4th revised edition Revised


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