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Marketing Channels

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Marketing Channels shows readers how to design, develop, maintain, and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. Marketing Channels Structure, Functions, and a Framework for Analysis; Segmentation for Marketing Channel Design: Service Outputs; Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis; Supply-Side Channel Analysis: Channel Structure and Intensity; Gap Analysis; Channel Power: ...

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Marketing Channels
2005, Routledge, Upper Saddle River, NJ

ISBN-13: 9780131913462

7th edition

Hardcover

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Marketing Channels
2001, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130127723

6th edition

Hardcover

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Marketing Channels
1995, Routledge, Upper Saddle River, NJ

ISBN-13: 9780132058650

5th edition

Hardcover

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Marketing Channels
Routledge India, London

ISBN-13: 9788131717431

7th edition

Paperback

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