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Marketing: An Introduction: International Edition

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Marketing: An Introduction, 7e, helps students master modern marketing principles and practices. Written by today's best-selling marketing author team, this paperback text has a manageable 16 chapter organization and builds on the unprecedented success of its sixth edition by placing customer value in the driver's seat. An organizing customer value framework introduced in the first chapter sets the stage. All new video cases, new presentation resources, a new Driver's Manual student study guide, and OneKey all-in-one ...

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Marketing: An Introduction: International Edition
2008, Pearson

ISBN-13: 9780135153109

9th edition

Paperback

Marketing: An Introduction: International Edition
2004, Pearson

ISBN-13: 9780131273122

7th edition

Paperback

Marketing: An Introduction: International Edition
2002, Pearson

ISBN-13: 9780131202757

6th edition

Paperback

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