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Marketing 5.0: Technology for Humanity

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Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer ...

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Marketing 5.0: Technology for Humanity
2021, John Wiley & Sons Inc, New York

ISBN-13: 9781119668510

Hardcover

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