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Marketing 3.0: From Products to Customers to the Human Spirit

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Understand the next level of marketing The new model for marketing-"Marketing 3.0"-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In "Marketing 3.0," world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values ...

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