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Mad Cows and Mother's Milk: The Perils of Poor Risk Communication

by ,

Communicating the nature and consequences of environmental and health risks is still one of the most problematic areas of public policy in Western democracies. Mad Cows and Mother's Milk outlines the crucial role of risk management in dealing with public controversies and analyses risk communication practice to provide a set of lessons for risk managers and communicators. This second edition adds new case studies on mad cow disease in North America, climate change and genetic technologies. The first of the new case studies ...

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Mad Cows and Mother's Milk: The Perils of Poor Risk Communication
2004, McGill-Queen's University Press

ISBN-13: 9780773528178

2nd edition

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