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M-Commerce: Experiencing the Phygital Retail

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This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is ...

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M-Commerce: Experiencing the Phygital Retail
2021, Apple Academic Press

ISBN-13: 9781774634165

Trade paperback

M-Commerce: Experiencing the Phygital Retail
2019, Apple Academic Press

ISBN-13: 9781771887144

Hardcover

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