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M: Advertising

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M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today's business students.

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    • eBook Details
    eBook iconEPUB eBookM: Advertising
    • Title: M: Advertising by William Arens
    • Publisher: McGraw-Hill Higher Education (US)
    • Print ISBN: 9781260381894, 1260381897
    • eText ISBN: 9781264058587
    • Edition: 2021 4th edition
    • Format: EPUB eBook

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