Black Friday Sale | $20 Coupon. Get the code »

alibris logo

M: Advertising

by ,

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today's business students.

    • eBook Details
    eBook iconEPUB eBookM: Advertising
    • Title: M: Advertising by William Arens
    • Publisher: McGraw-Hill Higher Education (US)
    • Print ISBN: 9781260381894, 1260381897
    • eText ISBN: 9781264058587
    • Edition: 2021 4th edition
    • Format: EPUB eBook

    Rent eBook (2 Options)

    Buy eBook

    • This is a digital eBook
      Nothing will be shipped to you
    • Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices
    • Most eBooks are returnable within 14 days of purchase
    • Questions? See our eBook FAQ

    This is a digital edition of this title.

    digital devices
    Show Item Details