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M: Advertising

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M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today's business students.

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M: Advertising
2021, McGraw-Hill Education, OH

ISBN-13: 9781260381894

4th edition

Paperback

M: Advertising
2014, McGraw-Hill Education

ISBN-13: 9780078028960

2nd Revised edition

Trade paperback

M: Advertising
2011, Irwin/McGraw-Hill

ISBN-13: 9780078028915

Trade paperback

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