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Looseleaf for Marketing: The Core

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Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors' commitment to engagement , leadership , and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank ...

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    eBook iconEPUB eBookMarketing: the Core
    • Title: Marketing: the Core by Roger Kerin
    • Publisher: McGraw-Hill Higher Education (US)
    • Print ISBN: 9781260088861, 1260088863
    • eText ISBN: 9781260483512
    • Edition: 2019 8th edition
    • Format: EPUB eBook

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