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Loose Leaf for Marketing


Grewal/Levy Marketing 7e was designed to show today's social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The seventh edition represents the authors' most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics and the psychology influencers on consumer behavior. Written in an engaging, highly visual format with up-to-date examples ...

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Loose Leaf for Marketing
2019, McGraw-Hill Education

ISBN-13: 9781260428254

7th edition


Loose Leaf for Marketing
2017, McGraw-Hill Education

ISBN-13: 9781260151855

6th edition


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