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Karma Cola: Marketing the Mystic East

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Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, ...

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Karma Cola: Marketing the Mystic East
1994, Vintage, New York, NY

ISBN-13: 9780679754336

Trade paperback

Karma Cola: Marketing the Mystic East
1981, Simon & Schuster, New York, NY

ISBN-13: 9780671250843

Touchstone edition

Hardcover

Karma cola : marketing the mystic East
1979, Simon and Schuster, New York

ISBN-13: 9780671250836

Hardcover

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