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Judge This

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Part of the TED series: Judge This! First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how strongly we feel. This is especially true when it comes to design. And design is all around us, secretly shaping our world in ways we rarely recognise. Except if you yourself are a designer, like Chip Kidd. In Judge This, the reader travels through a day in the life of renowned designer Chip Kidd as he takes in first impressions of all kinds. We follow this ...

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Judge This
2015, Simon & Schuster/ Ted, New York

ISBN-13: 9781476784786

Hardcover

Judge This
2015, Simon & Schuster Ltd, London

ISBN-13: 9781471138928

Hardcover

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