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Influence: The Psychology of Persuasion


The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader- ...

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Influence: The Psychology of Persuasion
2006, HarperBusiness, New York, NY

ISBN-13: 9780061241895

Revised edition

Trade paperback

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