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Improving Survey Questions: Design and Evaluation

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What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and how to evaluate empirically survey questions. In addition, the book covers how to write good questions aimed at collecting information about objective facts and events, measuring subjective phenomena, some alternative methods for ...

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Improving Survey Questions: Design and Evaluation
1995, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780803945838

Trade paperback

Improving Survey Questions: Design and Evaluation
1995, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780803945821

Hardcover

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