Weekend Sale | Save $10. Get the code »

I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta

by

A business profile of Robert Goizueta, the late Chairman and CEO of Coca Cola, this book chronicles Goizueta's career from his first job managing Coke's Cuban production plant, to his reign as CEO from 1981-1997, to his final battle with lung cancer. This book also describes Goizueta's management style, including co-workers' observations on Goizueta's reign at Coca Cola. 8 pp of photos.

  • Book Details
  • Seller
I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta
1999, Wiley, New York, NY

ISBN-13: 9780471345947

Revised edition

Trade paperback

Select
I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta
1998, John Wiley & Sons, New York, NY

ISBN-13: 9780471194088

Hardcover

Select
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency