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Ice Cream and Frozen Deserts: A Commercial Guide to Production and Marketing

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A total guide to manufacturing, retail, and entrepreneurial successin one of today's most lucrative food industries. Here is your one-stop guide to one of the fastest growingsectors of the food industry, where opportunities abound formanufacturers, retailers, and entrepreneurs. Ice Cream and FrozenDesserts is the only complete handbook on the commercial productionand marketing of ice cream and frozen desserts for manufacturingand retail operations. It serves up a feast of how-to information, from writing business plans to ...

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Ice Cream and Frozen Deserts: A Commercial Guide to Production and Marketing
1997, Wiley, New York, NY

ISBN-13: 9780471153924

Hardcover

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