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How to be a Marketing Genius: Scientific Advertising Revisited and Revitalized for Today

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Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to over $25 million today.Claude codified his techniques in 1923 in a book called Scientific Advertising.While this book has been recommended and used by many great marketing minds since Claude's day, his principles remain broadly unknown.To ensure Claude's techniques and principles are not forgotten, best-selling author and entrepreneur, Tony Melvin, has taken Claude's original work and revitalized it for ...

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How to be a Marketing Genius: Scientific Advertising Revisited and Revitalized for Today
2017, Createspace Independent Publishing Platform

ISBN-13: 9781547019298

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