alibris logo

How to Write a Good Advertisement

by

2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.

loading
  • Book Details
  • Seller
How to Write a Good Advertisement
2015, Martino Fine Books

ISBN-13: 9781614278863

Trade paperback

Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency