How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences

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A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone ...

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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
1990, Wiley, New York, NY

ISBN-13: 9780471527091

Trade paperback

How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
1990, Wiley, New York, NY

ISBN-13: 9780471527084

Hardcover

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