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Green Consumerism: Perspectives, Sustainability, and Behavior

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This new volume, Green Consumerism: The Behavior of New Age Consumer , provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and ...

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Green Consumerism: Perspectives, Sustainability, and Behavior
2021, Apple Academic Press

ISBN-13: 9781774631836

Trade paperback

Green Consumerism: Perspectives, Sustainability, and Behavior
2018, Apple Academic Press

ISBN-13: 9781771886949

Hardcover

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